Positioning: The Battle for Your Mind Self help Bundle and Simon are still young—but

and Simon are still young—but life is catching up with them

and palpable delight in pushing boundaries

Michael Allen's e-Learning Library Series

the exhilarating debut novel by Kaliane Bradley

Jennifer Niven

Positioning: The Battle for Your Mind Self help Bundle and Simon are still young—butThe first book to deal with the problems of communicating to a skeptical, media blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast paced style, advertising gurus Ries and Trout explain how to: * Make and position an industry leader so that its name