Services Marketing: Integrating Customer Service Across the Firm, 4e Medical Charts_Psychiatry Detailed case analysis

Detailed case analysis

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Services Marketing: Integrating Customer Service Across the Firm, 4e Medical Charts_Psychiatry Detailed case analysisPages: 514, Specialty: Marketing, Publisher: McGraw Hill, Publication Year: 2021, Cover: Paperback, Dimensions: 195x261x20mm Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full